The demographic changes taking
place globally will require leaders to be more open-minded
and flexible in order to attract
the next generation of prospective employees from a wider pool and from diverse
backgrounds. Furthermore, leaders may need to recognise that whilst the
environment works for them, others may not share their reality or experience
and thereby not be engaged with what they are doing. This matters as
disengagement impacts on productivity in the workplace. Business
leaders, because of their unconscious bias, may not be able to see the
connection between their behaviours and their decision making. For example, who
gets to be employed in their teams or who is given mentoring or is assigned
prestigious projects. What’s more, these same leaders may not hold a vision on
how diversity and inclusion would add to their sustainability in the future. However, the reality is that leaders working in multinational
organisations need to be equipped to meet the different challenges in their
environments, whether it is domestic or cross-border working.
A
recent example at Google showed unconscious bias in their mobile video uploads.
The team that built the iOS YouTube App didn't consider left-handed users when it
added in mobile uploads, causing videos recorded in a left-handed person's view
of landscape to appear upside-down. Such an action is most certainly unintended
and unconscious by those developers who put the IOP YouTube App together.
Another example of the impact of unconscious bias on people’s decision making
in business was cited in a study of 1,250 employers* Dummy résumés with typically
"white" names received 50% more interview call backs than those with
typically "black" names. What has become obvious is that the
unconscious perceptions of leaders can have a profound impact in the decisions
they make on the lives of others?
In a multinational environment, if you want
to succeed, meet the bottom line and be innovative, leaders will need to begin
to look at their unconscious bias, human interactions, the ‘in-group’ and
‘out-group’ dynamics, * and how these create an inclusive environment as an
integral part of the way a leader manages those they work with. Google have been open in recognising that they are not
where they want to be on diversity and inclusion and since 2013 have embarked
on seminars called ‘The science of Inclusion’ for all their employees. This
programme focusses on how unconscious bias occurs, and how eliminating
unconscious bias can foster an inclusive workplace environment.
So,
through training and development interventions, leaders can begin to challenge
these “limiting beliefs” enabling them to make new choices about how they run
their businesses and manage their people.
In my next post I
will explore in more depth how unconscious bias holds leaders back and what to
do about it.
References
· Banaji, Mahzarin &Greenwald, Anthony G. (2013) Blind
spot: Hidden Bias of Good people. Delacorte Press
· Wood, M,
Hales, J, Purdon, S, Sejersen, T & Hayllar,
(2009) and A test for racial discrimination in recruitment practices
in British cities: research report no 607. Department for Work and
Pensions, London
· Dr Gordan Evian Brain
Revolution train your Brain to freedom
· Rock David Your Brain
at work (2009)
· Kahneman, Daniel –
Thinking fast and slow (2011)
· Kandola, Binna. The
value of Differences: Eliminating Bias in Organisations