Thursday, 29 October 2015
Has W H Smith missed a trick?
Yesterday my husband went into our local W H Smith in Multi-cultural 
Ealing in search of Diwali cards and having not found any he asked the 
shop assistant where he could find one in the store. The shop 
assistant's response was that they don't stock Diwali cards and when he 
asked why, her response was “We don't even keep cards for St Georges 
day”. Clearly, there is some confusion in the shop assistant's mind as 
to what Diwali is and to align to St George's day beggar's belief! What 
is clear though is that whoever is responsible for customer services 
training and product lines within W H Smith have failed to communicate 
the importance of the Hindu festival, Diwali and furthermore at least at
 a minimum level W H Smith have also failed to make their customer 
support people sensitive in responding to what is being asked of them 
from a customer. One can only assume that W H Smith has not heard of or 
chooses not to operate on the principle of the 'Platinum rule' in 
customer services!
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